2025 Virtual Retreat
- Do you feel lost, confused, or unsure about what’s next?
- Do you long for space to reflect, but find it always out of reach?
- Does your mind go blank when asked “what do you want?” Or, do you avoid and resist these types of questions altogether?
- Are you throwing spaghetti at a wall, hoping for something to stick?
If you’ve been spinning, trying resolutions that fade, or feeling pressured to find a new direction, you are not alone.
This is your moment to shift — from confusion to clarity.
Kickstart 2025 with clarity, purpose, and action.
Join me every Friday in February with an intimate, vibrant community, as we make space for you to get messy, get clear, and get active in any part of your life that you’re ready to transform.
I created The Life Brief after hitting a crisis of meaning in my marriage. Instead of giving into despair, I turned to my strategy practice and reflexes. That first Life Brief took our family life from our darkest chapter to what I now call our “golden chapter” and I have been Life Briefing the many parts of my life since:
- SKYROCKETED MY CAREER: took me to unexpected peaks in my industry, then helped me make the leap from a career in “selling” to a life of serving.
- SAVED MY MARRIAGE: not only once, but twice, and a return to Mad Love.
- CENTERED MY PARENTING: through the profound uncertainty and challenges of guiding teenagers in the pandemic.
- REIMAGINED MY TIME: moving from spilling time to investing it in what matters most.
The clarity of a Life Brief isn’t just gamechanging—it’s also practical, grounding, and wholly within reach. Even the smallest of shifts can lead to profound change.
A Personal Online Retreat
The Life Brief Virtual Retreat is your invitation to make meaningful and lasting change in your life. Tap into a potent mix of real examples, expertly guided exercises, tailored-to-you feedback, and community inspiration designed to:
- Cut through the clutter and focus on what truly matters.
- Get sharp, sticky clarity about what you truly want.
- Break free from what’s holding you back.
- Take meaningful action to create the change you’ve been longing for.
The Life Brief distills 30+ years of brand strategy experience into a clear, actionable process to help you get clear in any part of your life where you feel stuck.
You’ll Experience…
Live, interactive sessions designed to help you uncover your gripping issues, reimagine your time, and activate meaningful change.
COURSE SCHEDULE:
4 live online classes with me and a small group
CLASS 1, Friday 2/7: Introduction to The Life Brief—why it matters, how it works, getting messy together, begin generating and collecting ingredients for your brief.
CLASS 2, Friday 2/14: Step into the mess—shatter limiting beliefs, name what’s sacred, and write your eulogy.
CLASS 3, Friday 2/21: Declare and activate—draft and refine your Life Brief, push it to “f*ck yes!” clarity, and experiment with immediate change.
CLASS 4, Friday 2/28: Allow change to unfold—identify accelerators and blockers, cast your team, and create the peak conditions for success.
BONUSES:
- Two 90-minute office hours with me answering questions specific to your Life Brief.
- Digital excerpts from The Life Brief book.
- Worksheets, including exercises not found in The Life Brief book.
- Audio exercises you can use anytime you want to unlock a new Brief.
- Ways to harness technology to help you deepen your insights and sharpen your clarity.
1:1 Coaching Add-On
For deeper, one-on-one support, add 3x 45-minute sessions of life strategy coaching with me to navigate the surprise, serendipity, and synchronicity that starts unfolding after you’ve declared your brief.
Details & Cost
- CLASS DATES: Fridays, February 7, 14, 21, 28
- TIME: 12–2 PM PT / 2-4 PM CT / 3-5 PM ET (virtual)
- OFFICE HOUR DATES: Mondays, February 10 and 24
- COST: $1,500
- ADD LIFE STRATEGY COACHING: $1200 for a package of three 1:1 sessions with Bonnie.
WHAT OTHERS ARE SAYING
”If you want a happier life, write a Life Brief.
Fast Company
”With The Life Brief we have the ultimate tool to set us on our true path towards success and joy.
Deepak Chopra
”The Life Brief is the tool that we all desperately need to navigate today’s over stimulated world. Thankfully, Bonnie shares her creative strategies to help you bring focus and order to your life with a clear set of priorities on what matters most. Creating your own Life Brief will help you articulate your inner voice and distill your desires to become more true to yourself in a world that often forces us to overlook what we want and value most to propel your life forward.
Eric RyanCEO and Founder of Method Home and Olly and Welly Health
”[The Life Brief] truly unlocked blockages for me and helped me find clarity. With this practice, I approached everything with newfound clarity. My career pivoted to a happier place. I found grace in juggling how I show up as a parent. And I unlocked my inner courage to accept recognition and appreciation which led me to become a sought after speaker. Anyone seeking to transform their life and achieve their goals will greatly benefit from this practice and compassionate approach.
Suzie BaoHost of Asians in Advertising Podcast
WHY JOIN?
- YOU’RE NOT ALONE:
Get inspired by a community of people sharing their stories and making small, bold shifts.
- YOU’RE WORTH THIS INVESTMENT:
- Isn’t it time to prioritize you?
- EXPERT GUIDANCE:
work directly with me and get real time guidance, feedback, and support.
- PRACTICAL TOOLS:
Leave with new tools and practical steps to activate your clarity and make meaningful, lasting change.
What Is The Life Brief?
The Life Brief applies the art and science of strategy to how we live our lives. Think of it as a creative brief, but for your life.
The Life Brief is inspired by the creative briefs used by the world’s most innovative companies to get clear about where their purpose meets their ambitions. It’s a simple yet profoundly effective tool for designing a life where your decisions and actions align with your aspirations—personal, professional, cultural, and spiritual.
“After decades as a strategist, I have witnessed the power of clarity to change and accelerate growth for companies. I long suspected it could do the same for everyday people—and when I saw its gamechanging effect on my own life, I knew it needed to be shared with others.” Bonnie Wan
About Bonnie
Bonnie is a 30-year Brand Strategist turned Life and Leadership Strategist. As creator and author of The Life Brief, Bonnie helps people navigate life’s biggest and trickiest decisions with clarity, creativity and courage.
Bonnie has led strategy for Fortune 500 companies including Adobe, Blackstone, BMW, Comcast, Frito-Lay, and Kraft-Heinz. She also harnessed strategy to create powerful, provocative, award-winning campaigns fighting racial injustice, child sex trafficking, cyberbullying, college campus rape, and gender inequality. Bonnie has been named an Advertising Icon, Chief Strategy Officer of the Year, and 100 Women to KNOW in America.
The Life Brief evolved from an agency talk into keynote talks, workshops, retreats and a nationally best-selling book. Bonnie has taught The Life Brief at Accenture, AirBnB, Apple, Change.org, Chief, Cornell University, Google, LinkedIn, SXSW, University of Oregon, World 50 Group, and YPO as well as for Gwyneth Paltrow’s Goop, and Jane Goodall’s Activating Hope Summit.
FAQs
What if I can’t make one of the live class dates?
While so much of the richness lies in the real-time feedback and community inspiration, a recording will be available after each class.
What technology do I need to participate?
You’ll need a computer or tablet with internet access, a webcam, and microphone for live participation via Zoom. Come to each class with a notebook and pen or pencil.
Will I have access to the materials after the retreat?
Yes, you’ll retain access to the recorded sessions, worksheets, and audio exercises for continued use after the retreat.
How does the 1:1 coaching add-on work?
You will have the chance to sign up for a package of (3) 45 minute coaching sessions with Bonnie to take place after the retreat and help you navigate your life as your life brief unfolds.
Leap into 2025 with intention and inspiration.
Stop spinning, stop waiting, and stop settling. It’s time to invest in yourself and claim the life you’ve been longing for—with focus, intention, and purpose.