Bonnie is a Partner and Head of Brand Strategy at Goodby, Silverstein & Partners, one of Fast Company’s 2021 Most Innovative Companies In The World. As a career brand strategist she has been celebrated as an Ad Age Leading Woman for 2023 and 2022’s Chief Strategy Officer of the Year. She has spent the last three decades helping brand titans get clear about their essence so they can grow and innovate from that place of clarity and purpose.
In 2010, during a crisis of meaning, she wrote a creative brief for her life and The Life Brief was born. Her resulting Life Brief not only saved her marriage but kicked off a decade of personal and professional adventure, paved with unexpected twists and unimaginable gifts.
Today, Bonnie teaches others how to get clear, get creative, and get courageous about living without regret through her keynote talks, workshops, and retreats, including SXSW, Jane Goodall’s Global Hope Summit, and Gwyneth Paltrow’s “In Goop Health.” She continues to share The Life Brief with companies and communities such as Accenture, Apple, Bain Consulting, Change.org, Google, Omnicom, Weiden & Kennedy, Womentum, and more.
When she’s not leading and teaching strategy, or declaring her next Life Brief, you’ll find her with her husband, four kids, and Charlie the dog, adventuring in nature and sleeping under the stars.