Press
Welcome. This space is dedicated to spotlighting when and where Bonnie and The Life Brief are showing up in the media—podcasts, interviews, articles, and book reviews. Feel free to contact us anytime for more details.
Roastbrief, “Bonnie Wan’s Life-Changing Question—What Do You Really Want?”
Cannes Lions 2025, acclaimed brand strategist Bonnie Wan delivered a soul-stirring keynote that stood in…
Creative Boom, “Cannes Lions 2025: Why it’s no longer just for big creative agencies”
Creative Boom was on the ground at Cannes Lions 2025 and spotted a shift: more…
Archetype ProductionsJune 23, 2025
Agency Darlings Podcast, “Designing a Life You Really Want: The Life Brief Method with Bonnie Wan”
As an agency owner, you’re constantly making decisions - about clients, growth, strategy, and leadership.…
AnnieFebruary 14, 2025
Eames Institute, The Curious 100
The Curious 100 is a celebration of one hundred courageous leaders and creative minds across…
AnnieApril 1, 2025
Next Big Idea Club, “Spring Cleaning for the Soul: 10 Books to Start the Season Strong”
As nature blooms afresh all around, you can mirror that seasonal reset from within. Stir…
AnnieApril 8, 2025
Career Contessa Podcast, “How to Get Unstuck + Practice No-Regrets Living”
We all have moments when we doubt our path. Is this the career for me?…
AnnieJanuary 17, 2025
Amazon Book Review, “New Year, New You: Books that will improve your health, wealth, and mindset”
You’re perfect just the way you are! But should you want to work on a…
AnnieJanuary 9, 2025
IDEO U Creative Confidence Podcast, “How to Break Free from Limiting Beliefs and Evolve Your Leadership Mindset”
Drawing from her 30-year career as a brand strategist turned life and leadership strategist, Bonnie…
AnnieFebruary 11, 2025
Women Road Warriors Podcast, “The Path to No Regrets Living with Bonnie Wan”
Do you ever feel stuck, not knowing what direction to take in life, a relationship…
AnnieDecember 20, 2024
The Ready State Podcast, “Bonnie Wan: A New Take on Goal Setting and Living Life Without Regret”
Bonnie Wan is an author and speaker, as well as partner and head of brand…
AnnieNovember 26, 2024
Oprah Daily, “How to Live in the Moment, From Experts Who Really Do”
Gayle King, Mel Robbins, Martha Beck, and others share their advice.
AnnieJanuary 8, 2025
Review from Publishers Weekly
Those who are sick of wish-washy self-help books will find much to gain.
Archetype SupportNovember 26, 2024
Recommended by Hello Sunshine
Bye-bye vision board, hello Life Brief. Brand Strategist Bonnie Wan's 3-step strategy is here to…
Archetype SupportNovember 26, 2024
Review from The Library Journal
is the practice of getting what you want...it is a tool to help people get…
Archetype SupportNovember 26, 2024
The Power of the Ask Podcast, “The Life Brief: Finding Clarity to Navigate Your Life Goal with Bonnie Wan”
For many people, the idea of transformation brings images of giant leaps, but Bonnie suggests…
AnnieSeptember 12, 2024
Long Life Learning Podcast, “Bonnie Wan on Being a Misfit, a Vandal, and a Wise Beginner”
This week, CSO, leadership coach, and author Bonnie Wan shares with Kavitha a moment of…
AnnieNovember 13, 2024
Now at Work Podcast, “What Do You Really Want? How to Live with No Regrets with The Life Brief Author Bonnie Wan”
In this episode, Lizzie welcomes Bonnie Wan, author of The Life Brief: A Playbook for…
AnnieNovember 18, 2024
Amazon Best of the Year So Far
"What to read after Atomic Habits," Lindsay Powers, Amazon Senior Editor. The Amazon Books Editors…
AnnieJune 18, 2024
Unleash Your Light Podcast, “How to Get Crystal Clear About What Matters”
In this episode of "Unleash Your Light," Laura interviews Bonnie Wan, author, speaker, and head…
AnnieAugust 12, 2024
Can a Writing Exercise Make Your Dreams Come True? A Mastermind Behind the Famous ‘Got Milk?’ Campaign Says Yes.
Start by asking yourself what you really, really want.
AnnieApril 1, 2024
GS&P’S Bonnie Wan on Turning a Brief into a Book
The partner and head of brand strategy writes about directing our lives ‘with the same…
AnnieApril 1, 2024
Everyday Better Podcast, “No Regrets Living: Designing Your Life Brief with Bonnie Wan”
Bonnie Wan is a globally-renowned career brand strategist and the author of "The Life Brief:…
AnnieApril 1, 2024
Art2Life Podcast, “Ep 120 – Crafting Your Life Brief – Bonnie Wan”
As a brand strategist, Bonnie Wan’s job is to make meaning from messiness. A great…
Archetype ProductionsFebruary 26, 2024
Hype Women Book Collective
A collection of women authors challenging systems, fighting for intersectional gender equity and reminding women…
AnnieApril 1, 2024
Book Bound Podcast, “A Book Born from Personal Crisis with Bestselling Author Bonnie Wan”
For Bonnie Wan, the answer was a book. How lucky for us! Bonnie is a…
Archetype ProductionsFebruary 26, 2024
42courses Podcast, “Bonnie Wan: The Life Brief”
In this 45-minute podcast, Bonnie shares a playbook for no-regrets living from her book "The…
Archetype ProductionsFebruary 20, 2024
The Tidal Podcast, “Discovering Self Awareness is Really Self Love with Brand Strategist and Author, Bonnie Wan”
Bonnie Wan, award-winning Brand Strategist and Author of "The Life Brief", is urging us to…
Archetype ProductionsFebruary 26, 2024
The Art of What’s Next Podcast, “Creating Your Life Brief with Bonnie Wan”
Today we welcome the inspiring Bonnie Wan, the acclaimed author of 'The Life Brief' and…
Archetype ProductionsFebruary 19, 2024
The Bold Lounge Podcast, “Purposefully Bold – Intentional Steps for a Full Life”
Have you ever felt like your true self is hidden beneath layers of expectation and…
Archetype ProductionsFebruary 9, 2024
The Second Shift Podcast, “How to Write a Life Brief with Bonnie Wan”
Bonnie Wan, is the author and creator of "The Life Brief: A Playbook for No-…
Archetype ProductionsFebruary 14, 2024
The Goop Podcast, “Getting Unstuck (with author Bonnie Wan)”
Bonnie shares her transformative three-step tool for helping people reimagine their lives and gain clarity…
Archetype ProductionsJanuary 23, 2024
Forbes, “How To Conquer Burnout And Define Your Dreams With A Life Brief,” MeiMei Fox
Burnout is one of today's most common workplace challenges, and one that disproportionately affects women.…
Archetype ProductionsJanuary 19, 2024
20 Minutes with Bronwyn Podcast, “A Playbook for No Regrets Living: My Conversation with Bonnie Wan”
20 Minutes with Bronwyn Podcast, “A Playbook for No Regrets Living: My Conversation with Bonnie Wan”
I’ve never been a fan of dropping a big rah rah New Year’s resolution episode…
Archetype ProductionsJanuary 21, 2024
Fast Company, “If you want to be happier, you should write a life brief”
What do you care about most in life? The process of developing a ‘life brief’…
Archetype ProductionsJanuary 18, 2024
Amazon, “What to Read After Atomic Habits,” Lindsey Powers, Amazon Read Editor
“If you’re ready to make a plan to identify, pursue, and achieve your purpose, look…
Archetype ProductionsJanuary 5, 2024
API Rising Podcast, “Ep 15: The Life Brief with Bonnie Wan”
Bonnie shares her own story, getting messy, getting clear, and getting active when it comes…
Archetype ProductionsJanuary 11, 2024
CBS Mornings, “Doing More in 2024: Sarah Gelman on Books to Help You Thrive”
If you love Brené Brown, Glennon Doyle...This is a very inspiring book, especially if you…
Archetype ProductionsJanuary 4, 2024
Adam Grant’s The Next Big Idea Club, “Must Read”
Adam Grant, Daniel Pink, Malcolm Gladwell and Susan Cain have a book club. That club…
Archetype ProductionsNovember 1, 2023
Asians in Advertising Podcast, “Ep 26: Designing Your Life with Bonnie Wan”
In this episode, meet Bonnie Wan, Partner and Head of Brand Strategy of GS&P. As…
Archetype ProductionsJanuary 4, 2024
Ad Age and Meta Present “The List” 2022
The List—a select group of marketing, advertising and media leaders assembled by Ad Age in…
Archetype SupportAugust 8, 2022
Begin the Begin Podcast, “Bonnie Wan and The Life Brief”
Jeff Hilimire and Bonnie Wan dive deep into how Bonnie created The Life Brief and…
Archetype SupportApril 28, 2022
“Bonnie Wan is Ad Age 2022 Creativity Awards Chief Strategy Officer of The Year,” Ad Age, April 25, 2022
Bonnie Wan’s impact extends to every corner of Goodby Silverstein & Partners—as well as the…
Archetype SupportApril 25, 2022