Get clear and creative about the life you want to live.

The Life Brief is coming to print! We are thrilled to announce that The Life Brief is being published by Simon Element, Simon & Schuster’s new division dedicated to personal transformation. We are joyfully writing a rich and robust hands-on guide for no-regrets living—boldly living with intention and imagination, from the inside-out.

Be first to get the book

AS SEEN IN

Click on logos above to read more.

Get clear and creative about the life you want to live.

The Life Brief is coming to print! We are thrilled to announce that The Life Brief is being published by Simon Element, Simon & Schuster’s new division dedicated to personal transformation. We are joyfully writing a rich and robust hands-on guide for no-regrets living—boldly living with intention and imagination, from the inside-out.

Be first to get the book

AS SEEN IN

Click on logos above to read more.

Watch Bonnie’s life-changing discovery.

This is your life. This is your book. 

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Bonnie Wan is a Partner and Head of Brand Strategy at Goodby, Silverstein & Partners, one of Fast Company’s 2021 Most Innovative Companies In The World.

She has spent the last three decades working with brand titans to get clear about who they are and what they believe so that they can create and innovate from that place of clarity and purpose.

In 2010, during a crisis of meaning, she wrote a creative brief for her life and The Life Brief was born. Her resulting Life Brief not only saved her marriage, it also kicked off a decade of family adventure filled with unexpected twists and unimaginable gifts.

Today, Bonnie teaches others how to get clear and then creative about living without regret through her workshops, retreats and keynote talks, including Gwyneth Paltrow’s “In Goop Health Summit,” the 3% Conference, Change.org, Accenture, and Bain Consulting. Bonnie frequently guest lectures at the University of Oregon and Stanford’s d.school.

As one of advertising’s leading strategists, Bonnie has been twice nominated for Chief Strategy Officer of The Year, has appeared in Jeff Goodby and Rich Silverstein’s Masterclass on Advertising and Creativity, as the 2021 Jury Chair for the Ad Age Creativity Awards People Category, and is an Ad Age Diversity and Equity Board Member. Bonnie is also featured in the documentary film, The Big Flip, has appeared on Katie Couric’s Katie show as well as HuffPost Live, and her articles have been featured by Fast Company, Campaign Magazine and Adweek.

When she’s not leading and teaching strategy or dreaming up her next life brief, you’ll find her with her husband and four kids adventuring in nature and sleeping under the stars.