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Welcome to The Life Brief, a tool for creative living and a practice of aligning who you are and what you believe with what you do. 

THE BRIEF ON THE BRIEF

Life is never static, so The Life Brief is anever-expanding and always-evolving dance between your ambitions, your attention, and your actions.

It’s intended to be a living document – one that you can come back to anytime you find yourself at a crossroads, in a moment of confusion or fueled by a fire in your belly.

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HOW’S IT WORK?

The Life Brief propels you to get clear and creative about what you want while keepingyou anchored in what matters most.
Because while you can’t have it all, you can have allthat matters…to you. 

1. FIND YOUR QUIET.

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2. GET MESSY. PLAY.

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3. GET CLEAR. COMMIT.

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4. ACTIVATE. LET’S GO.

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SUCCESS STORIES

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“It is a tool to learn what really drives us, how we find fulfillment and a reminder that we do have control of the life we create.”

– Meredith Williams, Associate Director of Account Management, Goodby Silverstein & Partners

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The Life Brief is a deep process of inquiry that results in getting crystal clear about what I want. Then translating that into language that motivates me to achieve it.

– Kat Gordon, Founder 3% Conference

“This may have been the most important thing I’ve read and pondered on in a very long time, and perfect timing. Emotion provoking and insightful.”

– Sarah Wanek, personal wellness consultant

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The Life Brief is a deep process of inquiry that results in getting crystal clear about what I want. Then translating that into language that motivates me to achieve it.

– Kat Gordon, Founder 3% Conference

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Hello. I’m Bonnie Wan, a career brand strategist who has spent the last three decades working with companies to articulate the essence of who they are and why they exist through a tool called the Brief.  This simple and sharp articulation of purpose is used to keep brands anchored in who they are while offering a springboard for creative action. 

In 2010, I applied this approach to my life and everything changed…my career, my marriage, myself.  I call this The Life Brief and have designed a workbook and workshop to help you write yours.

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